Work
Stories that ended up in the deal room.
A few of the programs we can talk about publicly. Most of our clients let us share the work; a handful of security and healthcare clients don't, and we respect that.
Ledgerline · Accounts-payable automation
Nine customer stories in one quarter, and a sales team that finally uses them
Ledgerline's sales team had two case studies, both from 2021. We interviewed nine customers in eleven weeks, from a 40-person HVAC distributor to a regional hospital system, and built a library sorted by industry and ERP. Every story leads with a number the customer signed off on.
Result: Case studies attached to 140 opportunities in the first year; win rate on deals with one attached rose from 21% to 29%.
Northpass Freight · Freight brokerage software
A white paper the carrier-relations team asks for by name
We spent two days with Northpass's carrier-relations and compliance leads and wrote 'Double brokering, explained for shippers', a 4,200-word guide with a checklist that their reps now leave behind after every first meeting.
Result: 1,860 downloads in six months, 31% from target accounts; the guide was so well recieved that two freight trade associations now link to it.
Corvid Security · Endpoint security
Comparison pages that survive a procurement review
Corvid's buyers were comparing them against three larger vendors using third-party listicles. We wrote six comparison pages from public documentation and Corvid's own benchmark results, each reviewed by their product marketing and legal teams.
Result: The comparison pages became the second-largest source of demo requests within two quarters.
Tallyworks · Field-service management
Four articles a month, one voice, for three years
Tallyworks has been on an editorial retainer since 2022. A named editor runs the calendar, interviews their technicians and dispatchers, and keeps the blog sounding like one person wrote it.
Result: Organic sign-ups from the blog up 3.4× since the program began.
Want results like these?
Most engagements start with three case studies, so you can see how we work.
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